“Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.”- Horst Rechelbacher, founder of Aveda Corp.
What sets L’Oréal Professionnel apart? L’Oréal Professionnel asserts its capacity for constant innovation and demonstrates its commitment to offering the highest quality and best performing tools to all hairdressers. L’Oréal’s Advanced Research and Development Division employs thousands of experts across the world, who work tirelessly in order to release revolutionary technologies, breaking ground with each new discovery.
glo offers a planned approach to beauty with personalized skincare regimens to enhance professional treatments and skin nourishing mineral makeup to cover, correct and protect. Our premium, professional skincare and makeup collections, paired with exceptional service and support, reinforce our position as a leader in the global beauty industry.
Keratin Complex Smoothing Therapy is different. Conventional straighteners or relaxers may break the protein bonds within the hair’s structure, causing each strand to reform into a permanently straight shape.
Keratin Complex’s new technology does not break the hair’s bonds, instead delivering the versatility of smoother, healthier-looking hair that can be styled wavy or straight as desired.
Keratin Complex’s signature keratin works effectively on all hair types. Their unique Smoothing Therapy treatments contain high concentrations of keratin that penetrate throughout the hair structure, and then are sealed within the cortex to repair damage.